MATT DRUDGE // DRUDGE REPORT 2002�
Record $900 Million Expected To Have Been Spent On TV Ads For 2002 Races
Tue Nov 05 2002 10:43:01 ET
With the nation nearly evenly divided politically, and control of Congress in play, candidates and special-interest groups have spent more than $900 million on television ads in the run-up to Tuesday's elections, a record sum that is nearly double the amount spent in the midterm elections four years ago.
The WALL STREET JOURNAL reported Tuesday: "Candidates and advocacy groups such as the Sierra Club and National Rifle Association bought time to run nearly 1.4 million political ads on TV stations between Jan. 1 and Nov. 1, according to figures from the Campaign Media Analysis Group. The $900 million cost is up sharply from $771 million spent in 2000 and $499 million spent in 1998, the group said."
The markets "where viewers were bombarded with the most commercials weren't the nation's biggest cities. Instead, the 10 areas with the most political ads sold include small markets such as Austin, Texas, with 24,876 ads sold; Greenville, S.C.-Asheville, N.C., with 22,325 sold; and Davenport, Iowa-Rock Island, Ill., with 21,703 sold."
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