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DRUDGE REPORT 2002®







XXXXX DRUDGE REPORT XXXXX FRIDAY JULY 19, 2002 14:26:37 ET XXXXX

LIMBAUGH TRIUMPHS: SMASHES O'REILLY IN LOS ANGELES; TOPS FOX HOST MORE THAN 23 TO ONE IN CHICAGO RADIO MATCH

**Exclusive**

In six weeks of direct microphone-to-microphone competition, Rush Limbaugh scored 23 listeners to every one which tuned into Bill O'Reilly on the radio in Chicago, industry sources tell the DRUDGE REPORT.

Limbaugh on WLS hit a 6.8 share with 110,900 listeners every 15 minutes from 11 am to 1 pm; O'Reilly on WAIT pulled a .3 and 5,400. Limbaugh's audience in Chicago is 1954% larger than the FOX NEWS HOST, ARBITRON's Spring Book shows.

In direct Los Angeles runs: Limbaugh pulled a 4.5 share [107,800 listeners every 15 minutes, 12 years-old-plus] on KFI to O'Reilly's KABC 1.8 [43,700].

O'Reilly -- who declared during an interview with Don Imus in May that Limbaugh had "run out of gas" -- launched in May to heavy press and fanfare from syndicator CBSINFINITYWESTWOOD.

O'Reilly, the nation's top cable news host, also hit radio static in his New York City debut, microphone-to-microphone opposite fellow FOX Sean Hannity.

For six weeks of direct competition, O'Reilly scored a 2.8 share on WOR [down from Bob Grant's 3.0 average, previously in the slot] from 3 to 5 pm -- to Hannity's WABC 4.5.

Developing...

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Filed By Matt Drudge
Reports are moved when circumstances warrant
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(c)DRUDGE REPORT 2002
Not for reproduction without permission of the author



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