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 Support The DrudgeReport; Visit Our Advertisers  CONTEST OF THE CENTURY: PEPSI 'TO GIVE A BILLION' Mon Feb 10 2003 01:39:10 ET The producer who asked viewers if they wanted to be a millionaire is now plotting to make someone a billionaire, DAILY VARIETY reported on Monday. Michael Davies' Diplomatic Prods. is close to sealing a deal with the WB to produce a two-hour live special this September in which contestants will have a shot at winning $1 billion. MORE Details of the game were still sketchy over the weekend, although insiders said contestants will face off in a game of nerve and "chicken." There's no guarantee that anyone will win $1 billion. But just in case, Pepsi -- which is apparently putting up the money -- hopes to secure some hefty insurance. The soft drink company is talking to a number of companies, including Lloyds of London, about insuring the show against a possible winner. Developing... |
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