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 Support The DrudgeReport; Visit Our Advertisers  XXXXX DRUDGE REPORT XXXXX MON MARCH 10, 2003 09:07:09 ET XXXXX DR. LAURA SAVAGE When it comes to coverage of different voices in the media, New York Times advertising columnist Stuart Elliott offers the reader black and white reruns: Many Big Brand Names Steer Clear Of The 'Dr. Laura' Show BYLINE: By Stuart Elliott, New York Times, September 12, 2000 Major Companies Vow To Shun New Savage Talk Show BYLINE: By Stuart Elliott, New York Times, March 11, 2003 "THE premiere episode of the Dr. Laura Schlessinger syndicated television series clearly suffered from a summer's worth of protests by gay and lesbian activists as well-known advertisers mostly shunned the show." "Activist groups like the National Organization for Women and the Gay and Lesbian Alliance Against Defamation have protested the decision by MSNBC executives to give Savage a weekly hourlong talk program. The advertiser lineup during the program lacked the mainstream commercials from blue-chip national marketers that the network might have hoped." "The biggest share of the spots came from national marketers that sell videotapes, diet aids and compact discs through toll-free "800" telephone numbers." "All the spots were direct-response commercials for mail-order products, which generally bring in less revenue for TV networks than 30-second spots for products sold in stores." "'We continue to believe 'Dr. Laura' is an advertiser-friendly program offering an attractive demographic for national advertisers,' Joel Berman, co-president of Paramount Domestic Television in Los Angeles, said in a statement." "As for mainstream commercials, 'that might happen down the road,' said Jeremy Gaines, a spokesman for MSNBC in Secaucus, N.J, after advertisers and viewers become familiar with 'The Savage Nation.'" END ----------------------------------------------------------- Filed By Matt Drudge Reports are moved when circumstances warrant http://www.drudgereportArchives.com for updates (c)DRUDGE REPORT 2003 Not for reproduction without permission of the author |
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