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Initial Coverage Comparison (5a-1p) vs. Same Sunday last year, and Last Week

Net

Comparison Period

Dates

Time

Days

P 2+

% Diff

FOXN

Saddam Capture

12/14/03-12/14/03

05:00A -01:00P

______S

2947

FOXN

Same Sunday Last Year

12/15/02-12/15/02

05:00A -01:00P

______S

479

515%

FOXN

Sunday Last Week

12/07/03-12/07/03

05:00A -01:00P

______S

786

275%

CNN

Saddam Capture

12/14/03-12/14/03

05:00A -01:00P

______S

2679

CNN

Same Sunday Last Year

12/15/02-12/15/02

05:00A -01:00P

______S

407

558%

CNN

Sunday Last Week

12/07/03-12/07/03

05:00A -01:00P

______S

394

580%

MSNB

Saddam Capture

12/14/03-12/14/03

05:00A -01:00P

______S

846

MSNB

Same Sunday Last Year

12/15/02-12/15/02

05:00A -01:00P

______S

295

187%

MSNB

Sunday Last Week

12/07/03-12/07/03

05:00A -01:00P

______S

204

315%

 

 

Total Day Comparison vs. Same Sunday last year, and Last Week

Net

Comparison Period

Dates

Time

Days

P 2+

% Diff

FOXN

Saddam Capture

12/14/03-12/14/03

03:00A -03:00A

______S

2318

FOXN

Same Sunday Last Year

12/15/02-12/15/02

06:00A -06:00A

______S

412

463%

FOXN

Sunday Last Week

12/07/03-12/07/03

06:00A -06:00A

______S

623

272%

CNN

Saddam Capture

12/14/03-12/14/03

03:00A -03:00A

______S

1969

CNN

Same Sunday Last Year

12/15/02-12/15/02

06:00A -06:00A

______S

441

346%

CNN

Sunday Last Week

12/07/03-12/07/03

06:00A -06:00A

______S

382

415%

MSNB

Saddam Capture

12/14/03-12/14/03

03:00A -03:00A

______S

677

MSNB

Same Sunday Last Year

12/15/02-12/15/02

06:00A -06:00A

______S

296

129%

MSNB

Sunday Last Week

12/07/03-12/07/03

06:00A -06:00A

______S

219

209%

 

 

Prime Comparison vs. Dec 03TD, 4Q03TD, Same Sunday last year, and Last Week

Net

Comparison Period

Dates

Time

Days

P 2+

% Diff

FOXN

Saddam Capture

12/14/03-12/14/03

08:00P -11:00P

______S

2575

FOXN

Same Sunday Last Year

12/15/02-12/15/02

08:00P -11:00P

______S

766

236%

FOXN

Sunday Last Week

12/07/03-12/07/03

08:00P -11:00P

______S

739

248%

CNN

Saddam Capture

12/14/03-12/14/03

08:00P -11:00P

______S

1910

CNN

Same Sunday Last Year

12/15/02-12/15/02

08:00P -11:00P

______S

668

186%

CNN

Sunday Last Week

12/07/03-12/07/03

08:00P -11:00P

______S

655

192%

MSNB

Saddam Capture

12/14/03-12/14/03

08:00P -11:00P

______S

440

MSNB

Same Sunday Last Year

12/15/02-12/15/02

08:00P -11:00P

______S

558

-21%

MSNB

Sunday Last Week

12/07/03-12/07/03

08:00P -11:00P

______S

342

29%

 




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