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MATT DRUDGE // DRUDGE REPORT 2004�

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XXXXX DRUDGE REPORT XXXXX THU MAR 04, 2003 10:52:38 ET XXXXX

SAWYER SENSATIONS: 'GOOD MORNING AMERICA' PASSES 'TODAY' IN TOP 10 UPSET

Rare good news at the Magic Kingdom as ABC's GOOD MORNING AMERICA takes 9 of the nation's top 10 markets away from NBC's TODAY show!

Wednesday morning ratings show GMA passing TODAY in audience levels in major markets.

GMA's only turbulence: a tie in San Fran and a 5% deficit to TODAY in Los Angeles. Otherwise, it's ABC's Diane Sawyer over NBC's Kaitie Couric in the America's lucrative wake-up war.

GOOD MORNING AMERICA is expanding its status as urban darling to a the potential national leader.

"There are a few regions left which fall TODAY," a DISNEY source explains. "But the trend is loud and clear."

                              GMA                            TODAY  
1     New York	      4.6 rating/14 share	           4.4 rating/13 share	
2     Los Angeles     3.3/11	                           3.5/11	
3     Chicago	      5.6/17	                           3.3/10	
4     Philadelphia    8.2/22	                           5.1/14	
5     San Fran        2.8/10	                           2.8/10	
6     Boston	      5.3/21	                           3.8/15	
7     Dallas          4.9/14	                           4.2/12	
8     Wash, DC        3.7/13	                           3.5/12	
9     Atlanta	      8.7/24	                           4.2/12	
10     Detroit	      7.3/21	                           6.8/20	
11    Houston	      5.8/16	                           3.3/09	


NBC explains: "Nationally, TODAY has a 1.3 million advantage over GMA Season-to-date. Also, TODAY is on pace to have its second best season ever in total viewers." Impacting...

-----------------------------------------------------------
Filed By Matt Drudge
Reports are moved when circumstances warrant
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(c)DRUDGE REPORT 2003
Not for reproduction without permission of the author



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