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XXXXX DRUDGE REPORT XXXXX MON JUNE 14, 2004 18:00:24 ET XXXXX CBS RADIO HEAD ORDERS 'MUST CARRY' TO STATIONS FOR CLINTON BOOK SPECIAL **Exclusive** Move over Rush Limbaugh! Bill Clinton is set to hit the talkradio waves with a live special promoting his new book -- one that CBS has ordered a "must carry" directive for all of its news affiliates, the DRUDGE REPORT has learned. Each and every one of CBS's news and talk stations will be required to carry the Clinton book special, now scheduled for next 6 PM ET Thursday -- whether local program management wants to or not! "It's going to be like one big commercial for the book! Why didn't Mr. Clinton's publisher just buy an hour," one angry executive for a CBS news station said late Monday. "This is not news, this is marketing. I already feel dirty!" Other CBS radio excutives are excited about Clinton finally appearing on live talkradio. "I can't wait for the callers," said one CBS radio suit. The one hour session titled "CLINTON CONNECTS WITH AMERICA" will be hosted by CBS EARLY SHOW host Harry Smith. The program appears to be part of a larger cross-promotion platform package with Clinton and CBS parent VIACOM. [The former president is set to sit with CBS's Dan Rather at the Clinton library in Arkansas for Sunday's CBS 60 MINUTES.] Developing... ----------------------------------------------------------- Filed By Matt Drudge Reports are moved when circumstances warrant http://www.drudgereportArchives.com for updates (c)DRUDGE REPORT 2004 Not for reproduction without permission of the author |
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