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OH BUOY! POPEYE'S GONE GAY; JUICE AD CAUSES STIR DAILY STAR Thu Dec 27 2001 20:06:24 ET HELLO sailor! Cartoon tough guy Popeye has been outed. The spinach-guzzling seaman's secret gay affair with arch-rival Bluto is revealed in a controversial new ad. The two sworn enemies are usually depicted fighting for the attention of the lovely Olive Oyl in cartoons and comics. But in a new ad campaign for orange juice they only have eyes for each other. Beefy Bluto squeals with joy as he pushes muscle-bound Popeye back and forth on a swing in a children's playground Then the two tough guys lark about on a see-saw before heading off to the beach. Their new-found affection for each other is sealed when they get the words "Buddies For Life" tattooed on their bulging arms. Bemused Olive Oyl spots the pair coming towards her on a tandem and tries to catch their attention by striking a sexy pose. But pipe-smoking Popeye and Bluto blank her and ride off into the sunset together. The ad - by orange juice makers Minute Maid - has outraged moral crusaders in the USA, who claim the cartoon characters are spreading gay propaganda. Robert Knight, director of the Culture and Family Institute, stormed: "If parents think their children are being targeted by a homosexual campaign, they will switch brands of juice without blinking. But Cathy Renna from the Gay and Lesbian Alliance Against Defamation found the new gay icons amusing. She said: "Gay people are raising their eyebrows and winking along with the ad." Charles Torrey, Minute Maid's marketing director, said the ad was meant to be fun. He said: "We're certainly not targeting any one group." |
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