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XXXXX DRUDGE REPORT XXXXX TUESDAY MAY 07, 2002 04:57:05 ET XXXXX
O'REILLY RADIO SHOCKER: STATIONS PAID TO CARRY SHOW
In a dramatic reversal from normal radio practice stations are being paid big bucks to carry Bill O'Reilly's new nationally syndicated talkshow, the DRUDGE REPORT can now disclose.
O'Reilly's radio flagship in New York City, WOR-AM, alone is being paid $300,000, according to sources, just to carry the cable star's radio program, which launches on Wednesday.
Difficulty clearing O'Reilly in the Washington, DC market raised the payout price to $200,000, according to insiders -- a payout that was rejected by all major stations in the region!
It is not known if KABC in LOS ANGELES was awarded cash to run the daily program.
Incentives to carry O'Reilly came after syndicator WESTWOODONEINFINITYVIACOM had trouble placing the controversial TV host and best-selling author.
Unlike his targeted radio competitor Rush Limbaugh, who has never paid stations to carry his broadcast, O'Reilly launches this week under a cloud of controversy.
"This is without precedent in the spoken word format of commercial radio," noted a broadcast executive who personally rejected an O'Reilly offer.
But a source close to the O'Reilly's no-spin team explains, "This is simply money for marketing."
As first reported in this space last November, FOXNEWS host O'Reilly has been planning to join the radio wars. Initially denying a deal was afoot, months later O'Reilly and syndicator WESTWOODONE struck a deal.
"The Radio Factor With Bill O'Reilly is the Biggest Launch in the History of Talk Radio; To Air On a Record 205 Radio Stations Nationwide," trumpeted a BUSINESS WIRE press release issued by O'Reilly's syndicator this week.
Stations ready to air the program include: "WAIT-AM, Chicago; KTCT-AM, San Francisco; KRLD-AM, Dallas; WALR-AM, Atlanta."
Filed By Matt Drudge
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