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MATT DRUDGE // DRUDGE REPORT 2002�








XXXXX DRUDGE REPORT XXXXX TUESDAY AUGUST 27, 2002 16:25:04 ET XXXXX

MSNBC'S 'DONAHUE' HITS LOWEST NIELSEN RATING POSSIBLE

Phil Donahue has plunged in total collapse on MSNBC with cable viewers, NIELSEN ratings show.

DONAHUE has sunk to a basement rating of a .1, according to sources, the lowest possible rating's measure available!

MORE

Last Friday night, DONAHUE earned a .1 to CONNIE CHUNG's .6 on CNN and O'REILLY's 1.0 on FOX NEWS.

Even more amazingly, MSNBC for the entire day average only a 0.2, and it was beaten by both CNN'S HEADLINE NEWS channel and CNBC that day. (FOX was .6, CNN .5, MSNBC .2).

For the month of August, MSNBC's M-F prime time is down 21% among the key demos (25-54) from a year ago. Year over year, in total weekday ratings, FOX is up 75%, CNN is up 25%, and MSNBC is flat, with 0% growth.

CABLE NEWS WARS:
[Friday, August 23, 2002]

8 PM ET: O'Reilly 1.0; Connie .6; Donahue .1

9 PM ET: Larry King 1.1; Hannity and Colmes .7; Hardball w/Matthews .3

10 PM ET Greta .7; Brown .5; Nachman .2

Developing...

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Filed By Matt Drudge
Reports are moved when circumstances warrant
http://www.drudgereportArchives.com for updates
(c)DRUDGE REPORT 2002
Not for reproduction without permission of the author



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