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'Good Morning America' Narrows Gap with 'Today'; Smallest Margin since Week of Sept. 30, 1996 -- Difference of Only 540,000 Total Viewers
Thu Feb 27 2003 14:36:22 ET

�Good Morning America� closed in on NBC�s �Today� with a record difference of only 540,000 Total Viewers, according to the latest Nielsen ratings -- the narrowest gap since Diane Sawyer and Charlie Gibson assumed hosting duties. Not since the week of September 30, 1996 has the difference in Total Viewers between ABC and NBC been this close in Early Morning.

With an average audience of 5.88 million, �Good Morning America� attracted its biggest audience since the week of January 17, 1994. The program also had its strongest performance among Adults 25-54 (2.8 million) since that same week over nine years ago. �Good Morning America� was up 28% among Total Viewers and increased 30% among Adults 25-54, while �Today� fell 5% in both categories. In fact, �GMA� surpassed �Today� in both Total Viewers and Adults 25-54 on Thursday, the day after the finale of �The Bachelorette.�

For the first quarter-to-date, ABC News �Nightline� is the only late night program to make gains among Adults 25-54 (ABC +7%, CBS -7%, NBC -8%). �Nightline� increased 29% among Total Viewers and 31% among Adults 25-54 compared to the same week last year.

EARLY MORNING (Week of February 17 � February 23)

                            TOTAL VIEWERS       ADULTS 25-54 

NBC �TODAY SHOW�            6,420,000       NBC 2.7/18   

ABC �GOOD MORNING AMERICA�  5,880,000       ABC 2.3/15 

CBS �EARLY SHOW�            3,310,000       CBS 1.2/8 

LATE NIGHT (Week of February 17 � February 23)

                            TOTAL VIEWERS 

NBC �TONIGHT SHOW�          7,170,000 

CBS �LATE SHOW�             5,500,000 

ABC �NIGHTLINE�             4,650,000 

                           ADULTS 25-54    ADULTS 18-49 

NBC �TONIGHT SHOW�         3.1/12          NBC 2.6/11 

CBS �LATE SHOW�            1.9/7           CBS 1.6/7 

ABC �NIGHTLINE�            2.4/9           ABC 2.0/8 

Note: All numbers reflect the 11:35 p.m. to 12:00 a.m. time period. 

SUNDAY DISCUSSION (Week of February 17 � February 23)

                            TOTAL VIEWERS    ADULTS 25-54 

NBC �MEET THE PRESS�        4,900,000        NBC 1.6/8 

CBS �FACE THE NATION�       3,880,000        CBS 1.4/7 

ABC �THIS WEEK�             2,550,000        ABC 0.9/4 

Source: NTI, week of 02/17-02/23

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