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XXXXX DRUDGE REPORT XXXXX MON MARCH 10, 2003 09:07:09 ET XXXXX
REALITY TV SUPERSTARS: CLINTON/DOLE VICTORY FOR '60 MINS'; TOP RATED SHOW OF NIGHT
America has chosen new Reality TV superstars: Bill Clinton and Bob Dole!
[Which one will be voted off the island?]
CBS enjoyed an increase in viewership over its previous week for 60 MINUTES.
The overnight NIELSEN score -- 12.8 rating/19 share -- up from last Sunday's 11.8/19, makes 60 MINS the top-rated show of the night.
Audience levels increased as the much-hyped Clinton/Dole segment neared, research shows. 60 MINS max rating: 32 share in San Francisco; 26 share D.C..
"[President] Clinton's star power is undeniable," one top CBS executive said enthusiastically Monday morning from New York.
"I think you'll see an immediate move to sign [the segment] up for next season."
Filed By Matt Drudge
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