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XXXXX DRUDGE REPORT XXXXX SUN FEB 01, 2004 21:27:35 ET XXXXX
OUTRAGE AT CBS AFTER JANET BARES BREAST DURING DINNER HOUR; SUPER BOWL SHOW PUSHES LIMITS
Top CBS executives approved a musical skit where Janet Jackson would expose her breast during the MTV-produced Super Bowl half-time concert, the DRUDGE REPORT has learned.
"The decision to go forward went to the very top of the network," a well-placed source explained from New York.
The groundbreaking scene came during the most-watched television broadcast of the year -- and during the dinner hour for the nation's west coast viewers.
Officially, CBS drew distance from the show: "CBS deeply regrets the incident that occurred during the Super Bowl halftime show," the network said in a release. "We attended all rehearsals throughout the week and there was no indication that any such thing would happen. The moment did not conform to CBS broadcast standards and we would like to apologize to anyone who was offended."
In a press release before Sunday's game, CBS's sister outlet [VIACOM's] MTV promised "Janet's Shocking Moments."
"I'll get you naked by the end of this song," sang performer Justin Timberlake, moments before he ripped off Jackson's top, exposing a bare breast -- the nipple covered by a metal 'solar' nipple medallion.
CBS's main New York switchboard was immediately bombarded with complaints about the stunt, network sources said late Sunday.
The NFL claimed outrage over the stunt:
Statement by NFL Executive Vice President Joe Browne regarding the Super Bowl halftime show: "We were extremely disappointed by elements of the MTV-produced Halftime show. They were totally inconsistent with assurances our office was given about the show. It's unlikely that MTV will produce another Super Bowl halftime."
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