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VANITY FAIR EDITOR BLAMES COVER BOYS FOR MAG'S SALES SLUMP
Sun Mar 06 2005 18:15:04 ET
VANITY FAIR editor Graydon blames the cover models for his magazine's flagging newsstand sales in a recent interview.
The drop, he said, was the result of three covers in a row featuring men at the end of 2004 -- Jude Law in October, Johnny Depp in November and Leonardo DiCaprio in December. "The simple fact is that women tend to sell better than men on our covers," he said.
Monday's NEW YORK TIMES notes in the last half of 2004, newsstands sales of VANITY FAIR plunged 22.5 percent. Carter may have found a way to improve those sales with the cover of the April issue, which features three models in white bikinis. "Meet the New Wave of Eastern European Supermodels," the headline reads. Carter was not available for comment.
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