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WAL-MART SEX OIL SALES SKYROCKET Thu Oct 13 2005 11:41:23 ET K-Y Product Lines Heat Up in Middle America That sex sells comes as no surprise. That it's now selling quite nicely at Wal-Mart Stores -- the naughty-magazine-yanking retail nanny -- may come as a shock, AD AGE reports. Suddenly at the forefront of taking sex aids mainstream, conservative marketer Johnson & Johnson almost overnight has doubled sales of its once-sleepy K-Y brand for the second time in four years thanks to the blockbuster summer rollout of a new line of massage oils. And nowhere has that success been greater than at Wal-Mart, where K-Y Touch Massage oils have hit the list of top 10 new health and beauty products of 2005, according to J&J VP-Personal Care Marketing Jim Peterson. J&J has found warming lubricants sell well not only for Valentine's Day but also around Memorial Day and Fourth of July. "We dubbed these sex holidays," Mr. Peterson said. "And we try to line up all our promotional efforts around them." Developing... |
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By design, duplicate headlines are now appearing in both the search and "Recent" sections.
This is because Matt changed the URL, but not the headline.
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