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'PROGRESSIVE' MEDIA STALLS: 'AIR AMERICA' IN AUDIENCE PLUNG NYC, 'DAILY KOS' BOOK SELLS ONLY 3,600 COPIES
Wed Apr 26 2006 11:39:51 ET
Left-leaning new media has hit turbulence at the marketplace, newly released stats show.
A book hyped by major media as documenting a progressive revolution of "blogs" and political power, DAILY KOS 'CRASHING THE GATE,' has sold only 3,630 copies since its release last month, according to NIELSEN's BOOKSCAN.
[NIELSEN claims only 2,062 copies of DAILY KOS have been purchased at the retail level; the rest coming through 'discount' outlets.]
Meanwhile, the just released radio Winter Book [Jan-Mar 2006] from ARBITRON shows AIR AMERICA in New York City losing more than a third of its audience -- in the past year!
Among all listeners 12+, it was a race to the bottom for AIR AMERICA and WLIB as mid-days went from a 1.6 share during winter 2005 to a 1.0 share winter 2006.
During PM drive, host Randi Rhodes plunged to 27,900 listeners every quarter hour, finishing 25th place in her time slot, down from 49,000 listeners every quarter hour last year.
A network source says the radio ratings released today do not reflect the overall growth of the broadcast.
"The demos are better, and listerners trust AIR AMERICA to give them the real truth on issues and the Bush presidency," says the insider.
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